In 2018, Kendall Jenner became known as the “highest paid supermodel in the world” when Forbes reported that she had earned $22.5 million that year. The announcement reverberated throughout the worlds of modelling, influence, and social media content.
Historically, individuals who “earned their way up the ladder” in the modelling profession were seen as, or actually were, the ones in charge. The next wave of models, led by Jenner, were termed “insta models” because of their massive online fan bases. The young model’s career has been defined both by great success and much controversy. Nevertheless, her rule unmistakably heralds a shift toward influencers as marketers and away from conventional, full-time models.
When Jenner was just 14 years old, her mother Kris Jenner helped get her signed to Wilhelmina Models. In 2012, Jenner landed a cover of American Cheerleader magazine and a modelling contract with Forever 21.
By 2013 Jenner was prepared to enter the world of high fashion. The model was signed with Society Management after appearing in Miss Vogue Australia and on the covers of Harper’s Bazaar Arabia and other publications.
Why is Kendall Jenner So Famous?
Also in that year, Jenner walked the runway for Chanel, Balmain, Tommy Hilfiger, and others. She was featured on the covers of Interview and LOVE magazines and then signed on as an official Estée Lauder spokesperson. A lot of people think her reality show celebrity helped her climb swiftly in the industry, especially in a time when models can be hired based on their follower count alone, despite the fact that she insists on saying that being a Kardashian really hampered her career.
During an interview with Vogue Australia in 2019, Jenner said, “A lot of people assumed that since I came from a ‘name’ that it was a lot simpler for me to get to where I got, but honestly it’s the complete reverse.”
Keepin’ Up with the Kardashians repeatedly highlighted Jenner’s modelling ambitions. She has been accused of not taking modelling as seriously as other models because she reportedly left a runway coaching session in 2011 because she was “bored.” Yet, Jenner’s career flourished even though she was associated with the realm of reality television.
Again in 2015, Jenner walked the runway for Marc Jacobs, as well as for Vera Wang, Alexander Wang, Fendi, and others. She kept writing for magazines in the United States and around the world, and she also became the new face of Calvin Klein Jeans’ #MyCalvins campaign after signing a contract with the company. She made her Victoria’s Secret debut at the lingerie line’s annual fashion show, walking the runway in a blue ensemble with embroidered details.
In the years that followed, Jenner was featured in countless fashion shoots, making it nearly impossible to avoid seeing her everywhere from glossy magazines to billboard-lined streets. The runways of fashion week weren’t the only thing the Hadid sisters, Cara Delevingne, and Kaia Gerber were ruling.
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In 2017, Jenner made headlines for all the wrong reasons after appearing in a controversial Pepsi campaign. Jenner is depicted in the featurette ostensibly eradicating racism by giving a police officer a can of Pepsi. The ad was pulled after receiving widespread criticism, and Jenner issued an apology on her talk programme. Her sisters reassured her that the experience of her “first scandal” will serve as a teaching moment.
That Jenner was named the industry’s top earner the following year suggests the criticism was probably short-lived. She has since appeared on the covers of virtually every major American publication and is now a regular fixture throughout fashion week.
Despite the fact that influencers have become the modern faces of the fashion business (Jenner has 196 million Instagram followers), she is constantly criticised by fashionistas for everything from the way she walks to the expressions on her face. However, Jenner is undeniably a fashion icon, regularly leading best-dressed lists for both her formal red carpet outings and her casual street style.
Jenner’s outside business endeavours also contribute to her massive income. She is now the Creative Director of FWRD and has just released her own tequila under the label 818. It’s unclear if Jenner’s position at the top of the model food chain can be challenged. Her position appears to be safe for the time being.
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